Every Instagram conversation, one platform ·Comment-to-DM · Story mentions · Keyword triggers ·32 payment gateways · 5 AI providers · 4 translators ·~15 flow node types · 50+ plan toggles ·Unified DM inbox · AI replies · Broadcasts
Every Instagram conversation, one platform ·Comment-to-DM · Story mentions · Keyword triggers ·32 payment gateways · 5 AI providers · 4 translators ·~15 flow node types · 50+ plan toggles ·Unified DM inbox · AI replies · Broadcasts
InstaMagic
feature atlas
the complete feature atlas · v1.0

Every DM.
One platform.

From the unified DM inbox to comment-to-DM automations, from story-mention triggers to a visual flow builder — explore the features that make InstaMagic the only Instagram command center your team will ever need.

20+
product areas
6
trigger types
30
pay gateways
01
Layer one · what your team uses daily

Product features.

Twenty-plus product areas — the DM inbox, the comment automations, the flows, the commerce. Everything a customer-facing Instagram team touches.

Direct Message Inbox
/inbox · unified across every account

Every DM across your connected Instagram accounts in one queue — reply with text, images, GIFs, voice notes and saved files, react and forward, translate an incoming message in place, assign to a teammate or an AI assistant, capture the person as a lead, and toggle AI on or off per thread. New messages arrive automatically, no page reload.

Rich replies (image/GIF/voice) Pin · mute · archive React + forward Translate in place Assign to teammate Per-thread AI toggle Capture lead Saved replies Mark unread Live updates Bulk actions Team analytics
AI builder
Visual Flow Builder
/flows · ~15 node types

Drag-and-drop canvas. Describe a conversation in plain English and AI generates the whole flow; publish when ready.

Send / ask / condition Buttons + menus Products from catalog Conditions + AI node
Broadcasts
/broadcast

Message a segment of opted-in people — a launch, a restock, an event reminder — and watch delivery and engagement as it lands.

Opted-in audience Delivery stats Within IG rules
Comment-to-DM
/automations

Turn a keyword, emoji or mention on any post or reel into an automatic reply — publicly, in a private DM, or both.

Keyword triggers Public + private reply Per-post or any post
Saved Replies
/templates

Store greetings, price lists, FAQs and shipping updates as reusable templates — insert into any DM or flow, edit once, update everywhere.

Reuse in inbox + flows Edit once Variable fields
Instagram Ads
/ads · add-on

Create, boost and track Instagram ad campaigns: build with targeting, boost a strong organic post, estimate reach, and generate creative with AI. Available as an add-on.

Audience targeting Impressions / CTR / CPC Boost organic posts AI ad creative
Commerce & Orders
/commerce · /orders

Run a product catalog inside InstaMagic, sync it with your Instagram shop, and show products right inside DMs and flows. Orders placed in chat are tracked new to fulfilled.

Sync Instagram shop Product cards in chat Order tracking New → fulfilled
Composer & Calendar
/composer

Create posts, reels and stories; publish now or schedule on a calendar.

Comments & Mentions
/comments

Reply, hide or delete comments, send a private reply into a DM, catch every mention.

AI
AI Suite
/ai · bring your own keys

Assistants answer DMs with knowledge you give them and pause the moment a human steps in. AI also writes captions, suggests posting times, and generates images and whole flows.

Assign to inbox Caption + image gen 5 providers
Ice-Breakers
/automations

Suggested questions shown when someone opens a new chat with you.

Persistent Menu
/automations

A persistent menu of quick options always available in the chat to guide people.

Files & Watermark
/files

Media library with folders plus an automatic publish-time watermark.

Analytics
/analytics

Follower growth, content, conversation, automation and lead outcomes.

Settings · Billing · Analytics
/settings · /account · /analytics
2FA + sessions Branding BYOK AI keys Invoices 30 gateways Data export (GDPR) Team analytics
Leads & Contacts
/leads · /contacts

Every person who talks to you becomes a contact with tags, notes and custom fields. Capture a lead from any thread, move it through lead statuses, and filter to build audiences.

Lead statuses Custom fields Segments Grows automatically
Accounts & Connect
/accounts · /connect

Connect one or many Instagram professional accounts through a secure Instagram sign-in — no password leaves Instagram — then switch between them instantly and monitor delivery health.

Secure IG sign-in Multi-account Account switcher Health + resubscribe
Scheduling & Reposter
/calendar · /reposter

Schedule posts, reels and stories in any timezone and keep evergreen content in rotation with the auto-reposter — all driven by the background automation engine.

Timezone-aware Content calendar Auto-reposter
Automations & Triggers
/automations

Connect an event to an action — a comment keyword, a story reply, a new DM or a mention each start an automatic response, each toggled on or off with its own performance view.

Comment triggers Story-reply triggers DM triggers Rotating replies
Rotating Replies
/automations

Comment and DM replies rotate through variations so Instagram never sees identical repeats — protecting your account while you scale.

Reply variations Anti-repeat
Story-Mention Automation
/automations

Respond automatically when someone mentions your account in their story — thank them, send a code, or pull them straight into a flow.

Story mentions Auto-thank Into a flow
Discovery
/discovery

Research your niche without leaving InstaMagic — search posts and creators by hashtag or keyword to find trending content and accounts worth engaging.

Hashtag search Creator lookup Trending content
Message History
/message-history

Every message and automated reply your accounts send, in one searchable log with delivery status across all connected accounts.

All accounts Status ledger Search + filter
overview
Morning Dashboard
/dashboard

Your morning overview — unread DMs, new leads, recent comments, follower and engagement trends, with quick links to everything.

Unread + leads Trends at a glance
02
Layer two · the operator console

Admin platform.

Forty-plus sections — full control over users, plans, billing, payments, security, and the entire money pipeline.

Financial Suite
/admin/financial · /billing · /orders

Revenue trend, MRR / ARR / ARPU / LTV / churn, gateway donuts, cohort retention, top payers, refund & chargeback tracking — windowed 7d to 1y.

Billing history Order analytics Invoices Premium dashboard
Security Policy & Audit
/admin/security · /admin/audit-log · 30+ toggles

Login + 2FA enforcement, lockout, password policy, messaging guardrails, abuse filters, IP allowlist, emergency stop-sends — plus a full audit trail with CSV export.

Security score Rate guardrails Scam-pattern hold IP allowlist (CIDR) Emergency halt 100+ audit events CSV export
Users
/admin/users

Roles, suspend, force-logout, soft-delete with 30-day grace, welcome flow.

KPI stripTrash + restore
Packages / Plans
/admin/packages

28 limit columns + 50+ feature toggles. Plan analytics, upgrade funnel, churn.

50+ togglesAdoption %
Payment Gateways

All providers, region tabs, per-driver creds, sandbox/live.

API Keys

5 AI providers, per-provider model dropdown, extra config.

Currencies + Languages

Live FX fetch, RTL support, default management.

Translation

4 providers, usage ledger, cache-hit ratio, lockdown.

Coupons

%/fixed, per-user limits, stackable, plan-scoped.

Announcements

Marquee bar, tones, schedule, dismissible.

Audit Log

Every admin mutation logged, filterable, CSV export.

Impersonation

Reason-gated sessions, full audit trail, duration log.

Platform Settings
/admin/settings/*
General + brand assets Instagram API credentials Mail SMTP + test PWA / SEO / Privacy Auto-verify email Maintenance mode
Payment Gateways
/admin/payment-gateways

30 gateways across India, MENA, Europe, US, Africa, LATAM and crypto — plus offline / bank-transfer with proof review.

32 providersRegion tabsOffline + proof
Currencies & Languages
/admin/currencies · /admin/languages

Multi-currency conversion on every money display and 30+ UI languages — fully translated admin + user app.

FX conversion30+ localesi18n everywhere
AI & API Keys
/admin/api-keys

Platform keys for 5 AI providers and 4 translators, masked at rest, with per-provider default models.

5 AI providers4 translatorsMasked at rest
Coupons & Credits
/admin/coupons · /admin/credit-packages

Plan-scoped coupons with advanced rules, plus sellable credit packages priced in any currency.

Plan-scopedUsage limitsCredit bundles
Orders & Invoices
/admin/order-history · /admin/invoices

Every plan / credit order with analytics, offline-payment approval queue and branded invoice PDFs.

Approval queueBranded invoicesAnalytics
Installer Wizard
/install

Guided 6-step setup — requirements, database, app config and admin account — with a smooth no-reload step flow.

Requirements checkDB testAdmin setup
Announcements
/admin/announcements

Scheduled, timezone-aware marquee banners shown across the whole app.

SchedulingTimezone-aware
PWA & Social Login
/admin/settings/pwa · social-login

Installable app manifest with icon uploads, plus Google / Facebook OAuth and reCAPTCHA on auth pages.

Manifest + iconsGoogle / FacebookreCAPTCHA
Translation Providers
/admin/translation-providers

Configurable machine-translation providers with a usage ledger, cache-hit ratio and per-provider lockdown.

4 providersUsage ledgerCache + lockdown
Roles & Permissions
/admin/roles · /admin/permissions

Granular role-based access control for admin team members, with per-permission gating.

RBACPer-permission gatesTeam roles
03
Layer three · the engine room

Behind the scenes.

Fourteen capability domains, 130+ features — the Instagram Graph API layer, dispatchers, background automation engine, security layers, and AI services that make everything above actually work.

Instagram Graph API
IG Login · FB Login for Business

Secure sign-in where no password ever leaves Instagram, per-account token storage, multi-account scoping, and automatic subscription to comment, mention, message and story events.

Multi-account Token refresh Health check
Dispatchers
7 send pipelines

DM / Comment / Automation / Broadcast / Scheduled post / Reposter / Notification — each with plan-limit validation, rotating-reply variation, and Instagram messaging-window gates.

24h window guard Rotating replies 30s dedup
Automation Engine
background worker

Publishes scheduled posts, runs the reposter and drives flow sessions — the queue worker every timed feature depends on.

Flow Runtime
flowService.js

20+ node executors, 600s session timeout, ask/save-answer routing, central reply extractor, contact-attribute writes.

Meta Event Ingestion
inbound + outbound

HMAC-verified Meta event delivery for comment, mention, message and story events — the inbound pipeline that powers automations and the inbox.

Inbox Services
PresenceService SlaTracker RoutingEngine AssignmentService SnoozeService EscalationService Inline AJAX sweeps
AI Services
5 adapters AiKeyResolver (BYOK) AiTokenMeter RAG training Tools / function calling
Security Enforcement
SendGate halt IPAllowlist Force2FA SessionTimeout AuditableObserver Scam detector
Billing / Wallet

DB-locked credit ledger, chargeForSend(), PlanLimitGuard (28+50), CouponValidator, 32 gateway drivers.

Translation

4 drivers, 24h cache, lockdown, fallback chain, ~50-phrase dictionary × 30 langs at zero API cost.

Notification Engine

Encrypted-at-rest, per-event muting, multi-channel (in-app / email / Slack), 30s dedup.

By the numbers
75
product areas
3
send engines
32
pay gateways
5
AI providers
~15
flow nodes
50+
plan toggles
28
limit columns
30+
security toggles
4
translators
100+
audit events
32
guide articles
Get paid, anywhere

Payment gateways.

32 integrated checkout providers across every region — cards, UPI, wallets, crypto and bank transfer — each priced in your own currency.

32
gateways
Stripe
Global · cards, Apple/Google Pay
PayPal
Worldwide · balance + cards
Razorpay
India · UPI, cards, netbanking
Mollie
Europe · iDEAL, SEPA, Klarna
Paystack
Nigeria/Ghana/SA · mobile money
Flutterwave
Africa-wide · cards, mobile money
Square
US/UK/AU/JP · online checkout
Braintree
Cards, PayPal, Venmo
Paddle
SaaS merchant of record + tax
Authorize.Net
US/CA · Accept Hosted
Paytm
India · wallet, UPI, cards
2Checkout
Verifone · 200+ countries
Coinbase Commerce
Crypto · BTC, ETH, USDC
Mercado Pago
LatAm · Pix, OXXO, Boleto
iyzico
Turkey · 3D Secure + instalments
SSLCommerz
Bangladesh · bKash, Nagad
Instamojo
India · payment links
PhonePe
India · UPI, wallets
Cashfree
India · UPI, cards, BNPL
PayU
India / LatAm · cards, UPI
Midtrans
Indonesia · GoPay, OVO
Xendit
SE Asia · e-wallets, VA
Tap Payments
Middle East · KNET, mada
HyperPay
ME / Africa · mada, STC Pay
PayTR
Turkey · cards + instalments
Fondy
E. Europe · cards, SEPA
Skrill
Wallet + 100+ local methods
CinetPay
West Africa · Orange, MTN, Moov
LemonSqueezy
SaaS · MoR, subscriptions + tax
Duitku
Indonesia · VA, e-wallet, QRIS
Bank Transfer
Manual · show details, mark paid
Offline / Cash
Enterprise quotes, out-of-band

All gateways settle in your configured currency.

See it all in motion

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